Anti-Smoking Messages on the DVDs of Movies can Stop Smoking
Published on July 31, 2008 10:10 AM
The U.S. Centers for Disease Control said that teenagers are twice as likely to pick up the habit if they see cigarette smoking in movies, on television, or in cheap cigarettes ads. That’s why the U.S. Center for Disease Control purposed to put anti-smoking ads on the DVDs. The result was incredible. Because six major U.S. motion picture studios have agreed to put anti-smoking advertisements on the DVDs of some movies that show people smoking.
When American children and teenagers will buy DVDs of movies that show people smoking, they will firstly see an anti-smoking commercial that talks about the glamour of smoking versus the reality.
Also, it is known that tobacco companies use menthol flavor to get young people to smoke.
Six major motion picture studios have decided to present the anti-smoking commercials in partnership with the state of California and a charitable foundation connected to the entertainment industry.
Dan Glickman of the Motion Picture Association of America, said: "We are under no illusion that this single step constitutes the "silver bullet", but we're going to continue to do our part to raise awareness of the very real public health consequences of smoking."
He added that the anti-smoking messages will not be in DVDs of movies intended for adults.
Governor Schwarzenegger said: "I personally don't believe we should erase cigarettes in movies. I don't think we should erase when someone smokes a cigar in movies. I think we should remind people and kids, all the time, about the dangers of smoking."
Anti-smoking researchers found that more than half of youth-rated movies contain smoking. And they think that the DVDs which contain anti-smoking messages could stop smoking among young people.
